Why Wave?


I grew up on the beach, surfing every day. I surfed through all conditions, and was acutely aware of the environment and climate. I’d be there before the sun came up and then walk home late in the day with only the street lights to guide my cold feet. Surfing is not really a glorious sport, you spend 99% of the time doing three things: paddling, waiting and almost drowning, but the 1% of time you spend on the wave is pure joy! Surfing gives you a first-hand view of the nexus between water and energy. You feel it and appreciate the complexities of the climate system, from the micro to the macro. 

The backdrop to being in the water and searching for waves, is the city. In 2012 more than 50% of the world’s population lived in cities. By 2050 it is forecast that 70% of the 9 -10 billion people on the planet will live in cities. We need to change the way cities work, and the way they use water and energy. Cities are the economic engines of the world, and consequently the key driver of the world’s emissions. So the opportunity to protect the atmosphere and oceans isn’t really down on the beach, it’s in the city and in every house, street and suburb we build.

The name Wave captures the flow of water and energy, the sensitivity of the planet, but also the opportunity to do something unique. You can choose to take a new path, ride a new wave. We work hard, every single day, to achieve our goals and be true to our mission.

Rob Catchlove
Director of Wave Consulting